What was the “Chicken Sandwich War” in the Fast Food Industry?

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The "Chicken Sandwich War" was a competition among fast food chains to create and market the best chicken sandwich in the United States. The term was popularized in 2019, when several fast food chains, including Popeyes, Chick-fil-A, and McDonald's, released new chicken sandwiches or limited-time offers for chicken sandwiches, sparking a media frenzy and social media battle to determine which chain had the best sandwich. Customers lined up at fast food restaurants and created long waits, with some even reporting sellouts of the sandwiches, causing a nationwide "chicken sandwich shortage." The competition helped to shine a spotlight on the fast food industry's efforts to attract customers by offering new and improved menu items, especially in the highly competitive chicken sandwich category. The "Chicken Sandwich War" was notable for the level of attention and engagement it generated on social media and among customers, with many declaring their allegiance to a particular fast food chain and sandwich.

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